Drupal Internet Marketing & SEO

A website is a great marketing tool, but only if people can find it. We’ll determine a successful approach to establishing your online presence that will increase leads, sales and exposure. Drupal Connect’s Web marketing team is committed to meeting your ongoing search engine optimization and positioning needs. Whether it’s through Facebook and Twitter marketing, blogging, link building, on-page optimization, email marketing or highly-targeted pay-per-click ads, our internet marketing strategy will mirror your business objectives, both online and off, and maintain a clear and consistent brand message across all marketing platforms.  

  • Drupal SEO
  • Social media marketing
  • On-page optimization
  • Link building
  • Web analytics and reporting
  • Content creation
  • PPC ad management
  • Copywriting

Contact us about Internet Marketing

Featured Projects

Stevens Institute of Technology Stevens Institute of Technology Launches onto Drupal

SIT Launches 8 Bleeding-edge Drupal Sites

This summer, Drupal Connect finalized a nine-month engagement with Stevens Institute of Technology that represents evolutionary work on multiple fronts. The new websites modernize Stevens' web presence, improve mobile and tablet reach, standardize the technology stack, and enrich the user experience. Drupal Connect's efforts also significantly improve the speed and efficiency of web administration, while reducing duplication and costs.

Responsive Design and an Increased Reach

Given Stevens' significant international appeal and the prevalence of mobile phones and tables as primary browsing devices, Drupal Connect created an HTML5 Responsive Design interface that adapts to wide, standard, narrow, tablet (portrait and landscape), and iPhone/Android (portrait and landscape) screens. For example, the theme adjusts elements in the News Events slider and gracefully resizes videos and typography. The new theme means more alumni, donors, and prospective students can view the sites in meaningful and full-featured ways.

APIs and Content Sharing Improve Browsing Experience and Reduce Costs

Stevens' had a large amount of back-end data — courses, staff bios, publications, patents, etc — that had traditionally been manually entered and maintained on the websites. This led not only to duplication of efforts, but also out-of-date information, minor inaccuracies, and typos. Drupal Connect collaborated with Stevens' in-house IT team to set up secure APIs exposing the back-end data to the Drupal sites.

The central "Hub" site consumes the API data (JSON) and in turn, shares it with the rest of the sites. In addition to the back-end systems data, Drupal Connect also built-in the capability for the Hub to share its own content as Drupal nodes, JSON, or HTML endpoints. The other sites act as clients, flexibly displaying content as appropriate. For example, Stevens' needed consistency across the News Events sliders, so these are actually shared as HTML and consumed by a custom Panels plugin. Other data have looser restrictions and are shared as Drupal nodes, enabling client sites to use the nodes in Views, Panels, or Display Suite as needed. Drupal Connect also created a system of roles, permissions, and workflows to let Stevens manage certain content centrally, but still ensured School and Department autonomy.

The APIs and Content Sharing removed a significant maintenance burden and opened-up new possibilities for sharing news and events across the sites. The benefits are easiest to see in the cross-listed courses and faculty, but are interwoven throughout the sites.

Migrating onto Drupal

Drupal Connect migrated hundreds of legacy pages from multiple technology platforms using our Flatfish library. By using Flatfish, we were able to avoid messy 64-bit Oracle database support issues and start the migration work almost immediately.

By intelligently migrating all of the old content into the new Drupal sites, Stevens was able to review and curate the content over the course of several weeks — something that would have been an impossibility in their old systems.

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Q College CMS Website

Formerly the Victoria School of Business and Technology, Q College is now a PCTIA accredited college with courses conforming to college-level standards.They cater to government clients, businesses looking to train or retrain their staff and students looking to enter the IT industry with style, confidence and job ready skills.

Adhering to the philosophy, “Experience is Education,” Q College connects students with faculty who are leaders in their field. In addition to being Microsoft certified and a proud member of a select and limited group of Adobe Authorized Training Centres, they offer the most innovative Internet marketing techniques, including social media, as well as application development for mobile devices. And together with Drupal Schoolhouse—the newest addition to the northStudio family—they offer the most up-to-date courses in Drupal development from coast to coast.

Project Features

  • Social Media Integration & Marketing
  • Drupal CMS
  • Events Calendar
  • Blog
  • Job Board
  • Member Login
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VIATeC

Victoria has a thriving technology sector and with over 900 tech companies that employ 13,000 people and generate 1.7 billion dollars in annual revenue, VIATeC is positioned as the networking and social hub to bring it all together. VIATeC was seeking for a new web solution that would facilitate social publishing and community networking and engagement. northStudio designed and developed a socially-enabled website for VIATeC that facilitates conversations, information sharing and collaboration by implementing a Drupal Content Management System (CMS) that utilizes social media and web 2.0 tools, with e-commerce functionality and a comprehensive newsletter. Working in collaboration with VIAteC a robust plan was created and implemented over a very fast deadline of only 2.5 months. DId I mention VIATeC you rock! I think it has something to do with its Board, Staff, Directors, and that awesome Community we get to be a part of! Have fun with the new site everyone!

Solutions

  • Our challenge was to built a robust website where 80% of all online content was user generated
  • VIATeC's audience was very tech savvy and there was no room for error
  • Originally VIATeC was not looking at Drupal as a platform for development, but once the VIATeC team met with northStudio and we presented our overview on how Drupal could facilitate online networking and knowledge sharing opportunities, we were soon in the planning phase for the project!
  • We had a very tight deadline of online 2.5 months for a 5 month project   

Project Features

  • Drupal Content Management System
  • Social Media Marketing
  • Twitter/Flickr/Facebook/Digg
  • Search Engine Optimization
  • 3rd Party Integration
  • Online Membership Registration
  • Information Architecture
  • Membership Profiles
  • Collaborative Environment
  • Extended Search Functionality
  • Job Board
  • Extended User Profiles
  • Market Place
  • Mobile Version
  • RSS
  • Suggestion Box
  • Online User Accounts
  • E-Commerce & Shopping Cart
  • Video & Audio Library
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Stanford University

This July, the Stanford School of Engineering (SoE) relaunched their website, finalizing a nine month project with Drupal Connect.

The first Phase of the project (completed in January) focused on migrating and combining content from a legacy HTML and custom PHP MS SQL application. The following link provides more details on the Drupal Migration efforts.

The second Phase of this project:

Built the infrastructure for content sharing between the SoE site and the Mechanical Engineering site as well as future department sites

Completely reworked the IA

Developed a new Twitter Bootstrap/Stanford Framework based theme — now available across Stanford

Included support for Nginx, Varnish, and Apache Solr

Migrated an earlier in-house SoE Drupal site (engineering-info.stanford.edu)

Initiated a new rich Content Strategy

And saw the release of several Kit-compliant Features on Stanford's new F-server

Content-Sharing Infrastructure

Stanford needed a lightweight way to share faculty bios, news/press releases, and similar content across sites. Drupal Connect created an XML/RSS Views/Feeds solution that provides simple, one-way sharing from SoE. This will allow department sites, like Mechanical Engineering relaunching August 2012, to enrich their users' visits and stay up-to-date without the extra costs and duplication of manual efforts.

The success and need of the content sharing at SoE reconfirmed our decision and inspired us to redouble our efforts to build our next-generation Drupal distribution for universities, Trekk.

A New IA

As part of Stanford's new rich experience strategy, Drupal Connect created an information architecture that makes it easy for students, alumni, and faculty/staff to find the information they are looking for and to discover the amazing work that the university is undertaking every day. The new IA was integral to Stanford's updated Content Strategy and will continue to serve the site as the content and experiences evolve.

SoE Theme

The new theme is image rich, but the code is light-weight using a base theme built on top of Twitter's Bootstrap. The new theme also incorporates custom design accents from North Studio that truly make the site pop while maintaining Stanford branding guidelines.

Varnish, Nginx, and Apache Solr

As part of our efforts to improve page speed delivery, reduce costs, and provide scalability; Drupal Connect installed and configured Varnish. Stanford's unique infrastructure also required SSL for all logins and integration with a custom Apache module, WebAuth--which ties into Stanford's Kerberos system. In order to keep the setup simple, Drupal Connect also installed and configured Nginx as a lightweight SSL endpoint that proxies requests over SSL to Apache and caches static assets for improved performance.

In coordination with the new Content Strategy, Drupal Connect installed and configured Apache Solr with several custom search pages. By using Solr, SoE visitors will find more relevant results faster.

The use of these new technologies and communication with Stanford's Web Services has established best-practices for Stanford at-large.

Conclusion

Altogether, the Phase 2 implementation:

Gives SoE visitors a better experience

Extends the reach of the External Relations enabling users to discover exciting news

Ensures up-to-date content

Reduces duplication

Saves costs

And establishes best-practices and reusable components across Stanford's campus

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